Imagine a restaurant critic. Traditionally, this critic comes in after the meal has been prepared, judges it, and gives feedback. But what if, instead of waiting until the end, the critic was involved in the kitchen from the very beginning, helping to shape the dish itself? This is a simple way to understand how ethics used to function in technology versus how it works today. Ethicists are no longer just critics coming in at the end to evaluate the finished product, i.e. some technology like ChatGPT– they now are or at least ought to be involved throughout the entire development process, shaping the technology as it’s being created. This shift is what we call Ethics by Design.  Existing research has proposed pro-active ways to implement ethics into the development of technology, it has united conceptual, empirical, and technical perspectives, and it has explored several subfields—such as privacy by design, transparency by design, or care centred value sensitive design; and it investigated various case studies; including child–parent play, sensor-based assistive technology, online cookie management, and autonomous vehicles. Prof. Maximilian Kiener, Head of the Institute, claims that, properly understood, ethics could be a driver of technological innovation: it can be a catalyst and not just constraint on technological innovation.