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Option A: BrewGenius

2. Ethical Analysis: Impact on Creativity and Meaningful Work

Ethical Analysis: Impact on Creativity and Meaningful Work

The introduction of BrewGenius raises significant ethical concerns regarding the potential erosion of creativity and meaningful engagement for baristas.

While BrewGenius offers innovative drink recipes, it may reduce the role of employees in the creative process of crafting new specials. If baristas rely heavily on AI-generated recipes, their sense of mastery and ownership over their craft could diminish, leading to job satisfaction issues. Employees might feel that their unique skills and artistic expression in coffee-making are undervalued, resulting in a loss of purpose and fulfillment in their work.