4 Stakeholders, Key Actors and Partnership Establishment
Section outline
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4 Stakeholders, Key Actors and Partnership Establishment
Welcome to this fourth session. In this module, "Stakeholders, Key Actors in Sustainable Tourism & Partnership Establishment," you will learn to:
- articulate the importance of stakeholder collaboration
- describe a Destination Management Organization's role, types and challenges
- create a marketing SWOT analysis
- build a destination brand
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In this video, sustainable tourism expert Lynn Beckles welcomes you and gives you an overview of what you are going to learn in this chapter. Click on the heading to start your learning process.
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This training booklet explains how to engage stakeholders and help them to cooperate with regard to sustainable tourism. You will learn to establish destination management organisational partnerships and how to build community capacity. Last but not least, we will provide a first introduction to marketing activities and destination branding.
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In this chapter's first expert video, Sara Currie gives you some practical insights into stakeholder-led destination branding, using the case of Timor-Leste.
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In this second video, Ilisapeci Matatolu from the University of the South Pacific gives you some information about the South Pacific tourism organisation and its impact on stakeholder management.
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Analyze the destination brand of your Small Island Development State of choice. We look forward to your brief analyses highlighting the main strengths and weaknesses with regard to the following aspects.
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Congratulations! You finished our lesson about stakeholder involvement in sustainable tourism. Click on the heading to learn where to continue and where to find more information.