We like to believe that we have a kind of heritage to cherish—we probably need this idea of tradition for the sake of cultural identity. But honestly, most of the things we know, feel, do, and enjoy are modern inventions. […] For me, the lack of a truly cherishable heritage is not a problem. It’s the obsession with the idea of authenticity that becomes problematic. It can become unhealthy when people start to mythologize our culture and identity. Many Korean designers from the 70’s and 80’s tried this with images, namely with cloud and crane motifs, and by the 90’s, Korean typography was linked with a notion of “the true expression of our language”. In my opinion these are not good approaches to the challenges of modern Korean society, which, in essence, are not so different from those in any other societies, Western or Asian. Min Choi